I recently
came across an article that is so unfortunate and sadly typical in our field
that it compelled me to reply. The article advises Recruiters who are not
capable of building valuable professional connections via a direct approach to
concoct dishonest inMail messages to spam prospective job seekers (you can read
the full piece here: http://www.recruitingblogs.com/profiles/blogs/writing-a-compelling-linkedin-inmail.
“While each person won't be a
slam dunk for the position at hand, you will have impressed them with your
style enough to rise above the recruiter fray” – promises the author. Intrigued
to find out more about the superior writing style? I was too, so let’s take a
look!
Tip #1: The Subject
The author
of the memorable piece suggests spending time on crafting the subject of your
message. He recommends going with something catchy, but not “flowery” (not sure
what that means either, so please don’t ask). He suggests “Poised for Greatness”
which is so high on my personal scale of “flowery” (still not sure I know what
it means though), that this imaginary inMail would automatically go straight
into my Trash folder.
Tip #2: The Opening Line
Curiously, the suggestion here is to always start
with the same line of “Impressive Background!”, yet Tip #3 is to ensure that
each inMail makes the candidate feel exclusive. Well, nothing would make me
feel more exclusive than knowing that a message I received is nearly identical
to the one sent to a hundred others.
Tip #3: The Grabber- Make it Exclusive (see, I told you!)
"I'm reaching out to a few choice profiles before I
launch a full search..."
In other words, lying is a
fully acceptable practice and there is no shame in it whatsoever – it is proudly
placed at the core of this post. Although perhaps the author is being honest
here and he spams a few “choice” profiles before embarking on a real search.
Tip #4: The Content
Ironically,
not much attention is given to the actual content of your spam email. Advice here
is to leave some “mystery” and to let your prospect do their own clicking to
look at your company and gather additional info. No need to introduce yourself
either – let them do their own clicking to find out!
Tip #5: The Close
“Be bold! One line I use is "Keeping in mind that most successful people find opportunity
not when they're looking but when it knocks, how's my timing?” Enough
said.
Recruiters, the time has come to put an end
to cheesy one liners, dishonest claims about selective searches and allusions
of exclusivity. Your prospective candidates can see through it and end up
associating all recruiters with these unattractive practices.
There is no magic email and no magic phone script
for you to use. Work on developing your own style and put honesty and
transparency at the core of it. Professionals you reach out to do not want
mystery and they do not want you to stroke their ego when you actually do not
mean what you say. What they want is for you to take an actual interest in
their professional background and career path, and guess what?.. If you do
that, they just might take an interest in your client’s job offer.
Hi Marina:
ReplyDeleteHope you are doing well. Could you share your opinion about the following situation: in the last two days, I have been contacted by three distinct recruiters via LinkedIn. They sent me the very same job description. It's unlikely that the employer hired three HHs to fill in a single position, so it looks like they simply took it from the employer's website. I searched and found the job description on beyond.com
Could you explain what happened? If the opening is publicly available, to me it means the employer didn't want to involve HHs at all. Then why those three guys decided to get involved?
Regards,
Nikita
Thanks a lot for asking this question! It deserved its own blog post:
ReplyDeletehttp://pronexia.blogspot.com/2013/12/three-recruiters-contacted-me-for-same.html?spref=tw