The Importance of Branding

Branding – it’s the heart and soul of any company.  It enables your customer to truly remember your product/service and builds loyalty.  It’s a personal touch that should reflect your own values and set you apart from the rest of the pack.

Here at Pronexia, branding is always our main focus and at the core of what we do.  From day one, our founders had a vision of what they wanted to build and it stems from many lessons learnt and becomes more apparent as we grow.  That being said, whether you work in recruitment or any other industry, your brand should build on 3 key elements.

Uniqueness

 

When it comes to any industry, specifically recruitment – it’s of the utmost importance to set yourself apart from your competitors.  In order to do this correctly, you need to know what it is that you do best.  It might be a specific industry focus or come down to the actual size of the company itself.  Either way, a tight, consistent brand identity means if your clients need something, you’ll be the first one they call.

 

Credibility

A company's credibility is everything and will be the deciding factor in whether that organization will make it or break it.  Efforts to build credibility must be ongoing and the only way to do this is to be honest and transparent.  The one thing our clients always go back to is how clear and concise we are with our approach, our level of service and how we always make ourselves available.

Loyalty

Loyalty is something shared on both sides of the spectrum.  Whether it’s a client returning to a supplier because they know that the level of service is top notch, or a supplier continuing to work with a client because they know the partnership is already established and everyone is one the same page.  When it comes down to it, it’s all about synergy. 

Before your brand can become apparent to your clients, it has to be crystal clear and rooted in your staff.  After all, they are the true ambassadors of your company and will be the one’s spreading your message in the corporate world.  In order to do this, you need a clear mission statement.  Here at Pronexia, we have 3 values that are at the core of what we do:

• Fit
• Exceptional Client & Candidate Experience
• Transparency & Integrity

When everything is said and done, a strong brand is invaluable.  It is the roadmap to your company’s success and the concrete that holds together the values you’ve worked so hard to instill.